No-Code and Micro SAAS

From Concept to Cash: A Non-Developer’s Guide to Building and Selling a Web App


 In the digital era of 2023, I embarked on an entrepreneurial journey that transformed an idea into a profitable web tool, designed to facilitate partnerships between newsletter publishers. This is the story of how I, without any coding knowledge, built a successful digital tool in just a week, operated it with minimal effort, and eventually sold it for a significant sum within five months.

1)     The Genesis of the Idea:

As a newsletter publisher myself, I faced a challenge in growing my subscriber base. Traditional methods like paid advertising or content overload didn’t appeal to me due to their cost and labor intensity. My research led me to the concept of cross-promotion with other newsletters. However, finding the right partners was a daunting task. This gap in the market sparked the idea for my web tool.

2)     Validating the Need:

 Before diving into development, I needed to ensure there was a demand for such a tool. Utilizing my existing network, I set up a basic landing page using Carrd (a simple web-building platform, which allowed interested newsletter publishers to register their interest. The target was to enroll 100 newsletters as a proof of concept. This was achieved through a mix of leveraging my social media presence and direct, personalized outreach to newsletter operators.

3)     Selecting the Right Tools:

Choosing the right no-code platforms was critical. I opted for Glide (, a versatile no-code app builder that allowed me to create a functional and scalable web app without any coding expertise. The front end of the tool was designed using Carrd, while ConvertKit ( was used for managing email communication with users. Additionally, Make (formerly Integromat, was employed to automate the interaction between Glide and ConvertKit.

4)     Monetization Strategy:

 Initially, the monetization model was not clear-cut. I contemplated sponsorships and premium listings as potential revenue streams. Although they were not fully developed plans at the outset, they provided a foundation for future revenue generation.

5)     Building the Tool:

 With the tools and platforms selected, I focused on creating the first version of the web app. The development process, taking approximately a week, involved assembling the functionalities and user interface that would allow newsletter publishers to easily find and partner with each other for cross-promotions.

6)     Launching the Product:

The launch leveraged the email list I had built up during the validation phase. Announcements were made through this list and within my Discord community, supplemented by strategic posts on Twitter and LinkedIn to reach a broader audience of newsletter operators.

7)     Actualizing Monetization:

 The monetization of the tool became more straightforward than initially anticipated. The focused niche of newsletter publishers attracted businesses interested in advertising to this demographic. Sponsorship opportunities within the tool’s weekly newsletter were quickly snapped up. Additionally, I converted the newsletter community into a paid membership model, promoted through Lettergrowth’s communications.

8)     The Acquisition:

Several months in, an acquisition offer was presented. The opportunity aligned well with my entrepreneurial style, focusing on creating and initiating projects rather than managing them long-term. Thus, I agreed to the sale, allowing the tool to integrate into a larger business infrastructure.


This journey exemplifies the power of identifying a niche problem, validating the demand, and utilizing the right no-code tools to create a solution. It demonstrates that with strategic planning, execution, and a bit of creativity, it’s possible to develop, operate, and sell a profitable digital tool, even without coding skills. This story is a testament to the possibilities that modern digital tools and platforms offer to aspiring entrepreneurs.

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